CHAINSAW MAN

Full-cycle launch for Nonsense x Chainsaw Man. Covered product R&D, all communications and web assets, shoot art direction, including an editorial and video featuring Yanni and Leo Iizuka , and campaign planning, navigating ongoing IP review throughout.

The launch went both online and offline, with a physical activation at Parco Tokyo. Shopify operations were also managed end to end, including backend setup, inventory management, email marketing, and IP communications to keep stakeholders aligned and delivery on track.